Impression: The new Perodua Alza.
The long-awaited multi-purpose vehicle Perodua was launched 10 days after the company opened the backlog of customers and the Deputy Prime Minister, Tan Sri Muhyiddin Yassin has given Alza her thumbs up are 3,500 clients placed their trust in her, without seeing them .
The automaker has used Rawang attention of traditional and new media interest and curiosity in their bid to generate the highest. A photo wisely leak here, a piece of interesting information there and buying Malaysian public is beaten into a frenzy.
After almost one year of waiting, the final five plus two his debut and the first reaction of those present made the launch, it looks like Perodua has its finger on the head.
Perodua managing director Datuk Syed Abdul Hafiz Abu Bakar said the first reaction of Alza's better than expected.
"The book Perodua Myvi is open 40 days before launch and collected 4,000 pre-launch bookings, but the Alza has attracted almost as much interest within 10 days," he said.
Price with a premium, Alza make sales to customers who want a versatile and elegant. Unconventional Perodua would Alza urban singles who want a vehicle that can transport their friends on outings and young families with two or fewer children.
"That's why we say that Alza is" For a moment, following the MPV, the product is intended for those who need the versatility, but are probably not the third row of seats using a piece of "Syed Hafiz said.
Perodua said their market research shows that buyers in their target segment is likely to use the third row of seats by 10 percent of the time or less, but they want more versatility and style at an affordable price.
According to Syed Hafiz, 70 percent of the pre-launch orders for the automatic version, while 80 percent of bookings to high-end variant. The manual and automatic version comes with the core or premium trim level.
He said the company Alza stock in 1500 and added that as a customer to book MPV today, they tend to receive their vehicles in January.
Perodua Alza's initial production capacity of about 2,000 units per month, but is expected to increase to between 3,500 and 4,000 units, according to the monthly company sales forecast.
A banker is satisfied at the launch of the experiment said the actual number of interested customers, who put a booking fee instead of the full payment is generally three times higher than the actual size disadvantage.
"Their salespeople on the ground were probably another 10,000 entries that are not converted to the minimum deposit," he said.
De Alza is an important tool for Perodua for it is the first product to customers as a first car and it also allows existing customers to upgrade to another product in the range of the company. This new found ability to retain customers an upgrade will allow the company to a bigger piece of the Malaysian automotive industry to cut.
Price for Alza Perodua begins RMRM54, 000 for the manual version of the basic solid color tops and at RM64, 000 for the premium version with automatic metallic paint ....
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